photos  

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1979
Rudy Gomez Photostats 02/16/1979 - 10/26/1979

FILE: http://www.garsondesign.com/photos/1979/1979rpg.htm
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Rudy Gomez Photostats (RGP)
02/16/1979 - 10/26/1979

901 Battery St., San Francisco


• Photo courtesy of Shelly Gefter (in photo)

1979
Rudy Gomez Photostats (RGP) Staff Larger version

Left to right:
• Ralph Romero - large horiz camera (from Pittsburg - lives in Sacramento)
• Shelly Gefter - cameras, rubdowns, deliveries, p/u's
(lives in Miami)
• Rudy Gomez Owner
(lives ?)
• Steve Rubin - rubdowns (lives ?)
• Steve Garson - cameras, deliveries, p/u's (lives in Fairfield, CA)
• Robert Takihara(sp?) - large horiz camera (lives ?)

Group photo taken on the flatbed of a photostat camera using continuous tone paper. Supplied by Shelly Gefter 02/05/2006

I was fresh out of the service (Army - Helicopter Armaments and Airframe Repair and eventually Battalion Illustrator).

I worked in a photo darkroom and turned into a mushroom - they would slip jobs under the door for me to work on. Agfa Geavert (sp?) Repromaster 8600? vertical camera. I started out at $3.80/hr and worked about 25 to 30 hours a week while going to school at the Academy of Art full time - took evening classes.

I learned a ton at RGP, met a lot of great people - it was my scary exciting intro to the big city. When a delivery was needed I would jump on the sturdy RGP bike with a basket in the front and ride the stats over to the client. That way I met a lot of local designers - I soon realized I was in the middle of design / agency heaven!

I tended to be a perfectionist - too much so for the owner Rudy. I could see the writing on the wall - I wasn't going to last much longer. So I started keeping my ear to the ground for any openings. One of the places I delivered work to was Rick Golan, the art director at Bernard Hodes Advertising. I would talk with him trying not to be too much of a pest. One day he asked me if I knew anyone needing work as a production artist - entry level. My hand shot up - ME! I started the next Monday. Wow - a close one. It was a bit of sweet revenge to now be the client of my old employer. And I knew the inards of the RGP - which camera had a scratch on the coy board, etc. so they had to do it right!





1979 Christmas at Rudy Gomez Photostats. I had left to BHA. Shelly and Lynn created this "rub-down" card. It tended to "rub-off" also ?#@!!

Front:
Pete ?
Phil Mason - photolab, replaced Steve R.
Lynn Kasuba - rubdowns Link1
Shelly Gefter - cameras, rubdowns, deliveries, p/u's (lives in Miami)

Back:
Robert Takihara (sp?) - large horiz camera (lives ?)
Ralph Romero - large horiz camera (from Pittsburg - lives in Sacramento)
Rudy Gomez Owner
(lives ?)
Cliff (vietnam vet)

orig:022006rev:022106




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• February(?) 1979
Moved to San Francisco from the east bay to 7 9th Avenue (and Lake Street)
• Links of house:
Google street view 061007

Rudy Gomez Photostats (RGP)
02/16 - 10/26/1979
• See also:
1979


Bernard Hodes Advertising
(BHA)
10/26/1979- 08/02/1982

222 Vallejo St., San Francisco
Same bldg as RGP
Photos on Classmates.com

10/26/1979 at BHA on freelance basis.
02/22/1980 join staff.


_____________________________





Another great photo of the Rudy Gomez Crew. Taken on backing board of horizontal camera with a posterized effect.

Starting at upper right, clockwise:
Ralph Romero - large horiz camera (from Pittsburg - lives in Sacramento)
Robert Takihara (sp?) - large horiz camera (lives ?)
Rudy Gomez Owner
(lives ?)
• Male ? I friend of Rudy who worked at Viacom (upstairs)
• Female ?
Steve Rubin (with Shelly's hand on his head) - rubdowns (lives ?)
Vincent Tipaldo - Office Manager - nice guy who I took Sky
diving with me out in Antioch Vincent Tipaldo 101210
Steve Garson - cameras, deliveries, p/u's (lives in Fairfield, CA)
Shelly Gefter (with hand down Steve Rubin's head) - cameras, rubdowns, deliveries, p/u's (lives in Miami)




Geez - this was a pretty lame design I did for RGP recruitment.

Shelly Gefter Lingoisms:

Whatz•a•pal•sa?

Par•rah•shoot•taa

"I went sky diving at that place also, a few weeks after Steve did. I landed real funny and got the wind knocked out of me plus sore muscles for a week. Never did it again but have exotic memories of that one jump."
Shelly Gefter 101210

Clients:
Kathleen Kershaw
Michael Manwaring (1 of the "Michaels")
Joe Palsa "Whatzapalsa"
Shig Takashita
FCB (Foote Cone & Belding)

Future:
RGP later moved to a larger location same building on the bottom floor.

Then moved to: Rudy Gomez Photo Arts 222 Vallejo Street - San Francisco, CA. 415-956-0533. Financial District North, next to Aspen Graphics, 200 Green St, San Francisco, CA 94111, (415) 434-0377
Not sure if still open? 020807

orig:022006rev:022106

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Photo of Rudi Gomez Photostats bike messenger at front entrance of 901 battery SF 1979 • Photo courtesy of Shelly Gefter (in photo)

This bicycle for client deliveries was the escape from the close quarters of our office. It also gave a new found chance to meet local designers at their studios. When I first started at RGP the main rider (besides Shelly?) was a beefy blonde haired girl (name anyone?).


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body4
  Steve Garson
707 439-5323
me@
stevegarson.com


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