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Fairfield Downtown Association
1000 Texas St.
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Fairfield
California
94533
Phone:
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FAIRFIELD DOWNTOWN ASSOCIATION NEWSLETTER

Febuary 2003

Merchant Survey Results
By Board Chair George Fernando
The results of our merchant survey are included in this newsletter. Please take a moment to review the opinions expressed by the 42 merchants who responded to the survey. Based on the results of the survey, the Board has approved the 2003 Calendar of Events as follows: May 1st through October 2nd- Farmers Market July 3rd- Concerts in the Courtyard begin (9 concerts) July 4th- Independence Day Parade, BBQ & Concert August 9th- Twelfth Annual Tomato Festival August 29th- Concerts in the Courtyard conclude October 2nd- Final Farmers Market October 11th- Third Annual Candy Festival October 31st- Halloween Trick or Treat December 5th- Holiday Night of Lights

The Farmers Market will remain in the 1000 block of Texas Street for the 2003 and 2004 seasons, moving to the new County Plaza as soon as it is open- planned project completion would allow the market to open there in May 2005

In addition, the FDA will assist the City of Fairfield Community Services Division and veterans groups in the Veterans Day observances on November 11th. The third annual observances will include a memorial service at Fairfield Center for Creative Arts and a parade along our traditional downtown route.

From April 15th through April 18th, the 61st reunion of the Jimmy Doolittle Raiders will take place in a variety of places between Travis Air Force Base, downtown, Fairfield's Gateway, Vacaville and the Nut Tree. The City of Fairfield and the FDA have been asked by Travis to provide a parade to honor these American Heroes. The parade will use our regular route and will mean an additional closure of Texas Street during a weekday. The Fairfield Police Department, California Highway Patrol, Solano County Sheriff and Travis Air Force Base Security representatives are working on the details of a "rolling" closure that will ensure that Texas Street remains open as long as possible before the parade and re-opens at the very earliest possible moment after the last entry has passed.

I hope you will support the Doolittle Reunion by offering specials or coupons that can be distributed to the people coming into town for this event. According to the Travis organizers, last year's celebration in South Carolina brought 60,000 people to the area over the five days of the reunion. Downtown restaurant guides have been provided to the organizers, and will be distributed to the historical re-enactors and other history buffs that register to attend the events.

Local schools will be on spring break at the time of the reunion, so many parents are expected to bring their children downtown to share in this example of living history.

For specific information about the parade please call Maureen Lillemoe with the City of Fairfield at 428-7538. For information about the other reunion events call 424-5010 or visit the website- www.jimmydoolittlereunion.com


TRANSITIONS
It is with sadness that the Association bids adieu to two Downtown businesses.

• After more than fifty years of serving both civilian and uniformed customers in our area, and providing formal wear for countless weddings, Phil's Men's Shop closed its doors. Owners Grace and Hank Meschendorf and Sonny Zumpano will retire and take time for travel and family.

• Paul Manzo, The Family Attic, has also made the decision to retire, and has closed his store. Paul has served on the FDA Board of Directors for the last year, and the remaining Board members thank him for his dedication to the organization.

Annual Board Retreat

The Fairfield Downtown Association Board of Directors met on Thursday, January 30th at Fusilli Ristorante to set goals and projects for 2003. The Board finalized the calendar of events and discussed the results of the merchant survey.

Klaus Jacobi, Rosanna's Bakery, and Wayne Mayhew, Pepper Belly's, were appointed to complete the terms of Brian Colla and Paul Manzo who recently resigned. The resignation of Isabella Rogers, Pharmatox, has been received, and a new Board member must be appointed to complete her term that expires on June 30th this year. If you are interested in completing this term and helping direct the progress of the association, please call a Board Member.

Curt Johnston, City of Fairfield, reported on the significant reductions in economic redevelopment funds that could result from the shortfall in the state budget. Finances are better for the City of Fairfield than for many of the communities around us because of the increased reserve fund maintained by Fairfield. However, depending on the outcome of negotiations in Sacramento, funding for downtown programs could suffer.

Among the programs facing possible removal from the state budget is California Main Street. Existing Main Street communities have formed an advocacy group to press the issue of funding with state legislators. To that end, representatives from Fairfield will attend a state-wide conference February 24, 25 and 26 in Sacramento. Of special interest is the legislative breakfast on Wednesday, February 25th- State Treasurer Phil Angelides will be the featured speaker, and will discuss the state budget. This is an excellent opportunity to show support for the Main Street program. Admission to the event is free, so if you are interested in attending and learning more about the program that supports our revitalization efforts, call the FDA office to register.


Small Business Development Center Announces 2003 Calendar

During 2003, Solano College Small Business Development Center will continue to offer affordable small business training and confidential one-on-one counseling services to area small businesses. In addition to college credit small business short courses held at Solano Community College, workshops presented through various locations and flexible times throughout the county and a 10-week entrepreneurial training course offered twice yearly. FREE counseling services are available to qualified businesses.

Solano College Small Business Development Center utilizes a network of private professionals to provide expertise in a variety of areas relating to starting, managing, expanding or selling a small business. The SBDC continues to focus on helping small businesses access the BILLIONS of dollars available through federal, state and local contracts. Don't miss out on an opportunity to meet with the SBDC's lead procurement consultant, Robert Lane. Mr. Lane formerly served as Deputy for Small Business with the Defense Logistics Agency for 33 years and later as a procurement specialist with the State of Nevada Procurement Technical Assistance Center. He can explain how to qualify for state and/or federal certification status; research or receive bid solicitations via the Internet; market to federal, state and local government agencies and prime contractors as well as provide technical assistance preparing your bid proposal. For more information, please call the SBDC, Monday through Friday, 8:30am to 5pm at - 707- 864-3382

1. Customers do not forget attitudes. Each member of the team is an extension of the sales and customer service experience.
2. Customers do not forget promises. Business is based on trust. When a business loses a customer's trust, there is really no basis for continuing the business relationship.
3. Customers do not forget how a business handles issues or misunderstandings. When customers have an issue or misunderstanding, more than any other time, a business has the opportunity to develop a bonded relationship.
4. Customers do not forget what happens after the sale. The best marketing tool available to a business is the customer's satisfaction after the sale. A business can set itself apart by being an after-the-sale champion.
Customers will become loyal if the sales and customer service team develops a "no matter what it takes" attitude, keeps its promises, quickly addresses issues, and takes care of them after the sale. If a business does all these things, customers will be glad to come back for more!

Remember: Everything counts!

Fairfield Downtown Association Board of Directors
707-422-0103
CHAIR:
George Fernando

Redi Office Emporium -426-2659
capocsgm@aol.com
Term expires June 2003
VICE CHAIR:
TREASURER:
Nino Giacalone

Fusilli Ristorante - 428-4211
ninonapa@aol.com
Term expires June 2003


DIRECTORS:

Tony Brantley

Brantley's Taekwondo - 429-3744
Term expires June 2002

Klaus Jacobi
Rosanna's Bakery- 422-2253
Term expires June 2004

Judy Davis (Associate Member)
SGolden Horizon Mortgage - 425-5314
Email-
wjd8604@aol.com
Term expires June 2004

Gary Dyas (Associate Member)
Community Home Lending- 446-6565
gdyas@mortgagemania.net
Term expires June 2005

Cathi Jasso
Pacific California Realty - 428-1105
paccalcat@jccomp.com
Term expires June 2002

Richard Lockwood
Touch of Faith - 425-3393
Term expires June 2003

Wayne Mayhew
Pepper Belly's- 426-4622
mayhew@pepperbellys.com
Term expires June 2004
George Romero
(Associate Member)
HiTec Cellular & Paging- 421-2189
hitec@computronix.net
Term expires June 2004

Bob Reich (Ex Officio Member)
Fairfield Center for Creative Arts - 428-7760
rreich@ci.fairfield.ca.us

Staff
:
422-0103/phone

Emily Low (Main Street Program Coordinator)
emily@fairfielddowntown.com
Sharon Trujillo (Office Manager)
Sue Violette (Event Planner)
mail@fairfielddowntown.com

City Liaison: Rich Atkins - 428-7572
ratkins@ci.fairfield.ca.us



FDA Meeting Schedule
The FDA Board meets the third Thursday of each month. Meetings start at 8:30 AM in the meeting room at the FDA office (1000 Texas St, Ste D) and adjourn promptly at 10:00 AM. These meetings are not limited to Board members. All FDA members are encouraged to attend and make their opinions, wants and needs known to the Board. The Promotions Committee meets the second and fourth Thursdays from 8:30am to 10am in the FDA conference room. Please participate in this committee and help plan the promotional events that bring visitors to your stores and businesses.

The agenda for Board meetings is posted at the FDA office and will soon be available on our web site. If you would like a copy of the agenda or minutes of the meetings, please provide Office Manager Sharon Trujillo with your email address and she will send you copies.



FDA Membership Benefits
As members of the Fairfield Downtown Association, you are eligible to participate in the following:

• Medical coverage through Western Health Advantage
• Dental coverage through Blue Shield
• Reduced rates on bulk rate/ pre-sort mailings using the FDA account
• FREE flyers for special events or promotional mailing
• Free photocopies
• Reduced rate group advertising in the Daily Republic
• Press release preparation for special promotions
• Low cost web site design through Garson Design
• FREE link between the FDA website- Fairfielddowntown.com - and your website
• Low cost training and seminars through California Main Street and Solano Small Business Development Center
• Facade Rehabilitation assistance programs through the City of Fairfield
• Announce promotions in the FDA newsletter
• Advocacy with Fairfield Planning and Economic Departments
• Advertising in the FDA newsletter

The City has a variety of programs in place to help a business owner with improvements for properties.
The Solano Small Business Development Center has programs to assist with financial statements, business plans and other business related training, with experts on staff. Please help the revitalization efforts by "scouting out" new businesses for our district. Business recruitment packages are available in the office. If you're traveling, take a package along- you never know when an opportunity will arise! In addition to restaurants, the business development strategy targeted scrapbook shops, a frozen yogurt or ice cream shop, a health foods store, shoe repair, fabric stores, awards and trophy stores and a coffee house as fitting well with the current mix of businesses. As you travel around the area, look for these kinds of stores and pass the information along to City staff so the lead can be pursued. Let's work together to bring these businesses to downtown.


Public Safety Contacts
Non Emergency Police Calls:   428-7300
Code Enforcement: Michelle LuVisi 428-7762
Code Enforcement: Tim Kittel 428-7587
Downtown Beat Officer: Mike Johnstone 428-7610
Traffic / Parking: Reva Hutson 428-7610
Traffic Safety: Ed Gebing 428-7318
Fire Marshal: Steve Johnson 428-7550
Resource Officers: Liz Gresham 428-7354
  Craig Rooney 428-7706
  Dan Pilcher 428-7705
  Don Schneider 428-6285
  Joe Uchishiba 428-7707
Gang Officers: Christina Golez 428-7598
  Alex Valdez 428-7358
Fire Marshal: Steve Johnson 428-7550
Sign / Zoning Code: Debbie Barnes 428-7648
County Homeless Outreach:   435-2561
Revolving Loan Fund Rich Atkins 428-7572
Facade/ Building Rehab Curt Johnston 428-7445


Coming Events

Lenders Fair Returns
The Suisun-Fairfield Lenders Fair is scheduled for February 13th from 2:30 to 8:00pm in the Joseph Nelson Community Center in Suisun City. It will feature a "Meet the Lenders" workshop, with a chance for attendees to discuss business loans and residential home loans with financial institutions and local government agencies. This year's fair includes a trade show featuring lenders, title companies and loans. The entrance fee is $5.

Fairfield Community Services
Indoor Craft Faire/ Flea Market

The Volunteer Services Department of the Fairfield will sponsor its semi-annual Indoor Craft Faire and Flea Market on February 28, 2003 from 9am to 3pm, in the Fairfield Community Center - 1000 Kentucky Street. New and used items will be sold, and admission is free. Call Volunteer Services at 428-7767 for more information or to reserve booth space.

Solano Business Expo
The 2003 - 8th annual - Solano Business Expo- formerly the Mega Mixer- will be held Monday, March 24th from 4 to 7pm at the Nelson Community Center in Suisun City. The new state-of-the-art facility will provide space for more vendors than ever along with the very popular Bistro. The event gives small business owners in Solano County an opportunity to network with their peers in a casual and festive setting. Business owners will be able to meet purchasing representatives from government agencies who will provide specific information on government contracts and projects coming up for bid. This countywide event expo gives business people the perfect opportunity to generate new contacts. Booths are going quickly. For information, call the Fairfield-Suisun Chamber of Commerce at 707-425-4625 SOON!


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