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. Fairfield Downtown Association 1000 Texas St. Suite D Fairfield California 94533 Phone: 707-422-0103 Fax: 707-422-1256 garsondesign.com
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to main newsletter page FAIRFIELD DOWNTOWN ASSOCIATION NEWSLETTER April 2003 Cathi Jasso (Pac Cal Realty) chaired the committee that decorated this float- FDA's entry in the Doolittle Raiders Reunion parade. Patricia Brantley (Brantley's Taekwondo) dressed as Rosie the Riveter, Cathi wore her best 1940- era garb and Pat Leiser (wife of Doolittle Air & Space Museum Director Gary Leiser) dressed as the Statue of Liberty. Joining Cathi on the float were several local veterans and Tim and Katelyn Trujillo (FDA Office Manger Sharon's kids). Cathi says thanks to all the merchants who donated funds to decorate the truck supplied by GM Towing. Special thanks to Cliff Gordon (Gordon's Music & Sound) who supplied the sound equipment and Scott Bizarre (Tattoo & Piercing Works) who helped decorate the float. FDA Election Results Results of the recent FDA election are in- Natalie Dumont (Greenbelt Alliance) was elected to a three - year term, replacing Isabella Rogers. Re-elected to three- year terms were George Fernando (Redi Office Emporium, currently Chair), Nino Giacalone (Fusilli Ristorante, currently Treasurer) and Richard Lockwood (Touch of Faith). These Board Members will be confirmed at the Fairfield City Council meeting on May 15th. Certified Farmers Market Returns The Certified Farmers Market returns to downtown on Thursday, May 1st, from 4 to 8pm, on Texas Street between Taylor and Madison Streets. Nancy Reynolds returns as Master of Children's Arts and Crafts! She'll coordinate 23 weeks of FREE arts and crafts projects for kids of all ages. Last year, parents and children alike enjoyed making kites, planting seeds, braiding leather bracelets and using plenty of glue, felt, foam and glitter! Each week will see a different project. Use the Farmers Market to advertise your business: ?E Sign up for a free booth space ?E Extend Thursday hours to 8pm ?E Distribute advertising flyers at the market ?E Hand out samples at the market ?E Hand out menus or brochures ?E Sponsor a week's music- $150 ?E Sponsor a "Concert in the Courtyard"- $800 ?E Sponsor a week of kid's crafts- $50 ?E Do a cooking demonstration at the market (The Hilton Garden Inn is coming May 8th) SMALL BUSINESS TUNE-UP PROGRAM Using proven tools for evaluating the health of small businesses, find out how to tune-up your operations to successfully compete in today's environment. Solano College Small Business Development Center will present a pilot Small Business Tune-Up Program covering an assessment and analysis of your business, goal setting and development of an action plan to harness your business' strengths & opportunities. The Program consists of two 3-hour sessions scheduled on Wed., May 7, and Wed., May 21, 6-9 p.m., at Solano College SBDC, 424 Executive Ct. N, Suite C, in Fairfield. To pre-register or for more information, call 864-3382. Cost is $40. . KENT BURNES IS COMING Main Street training guru Kent Burnes is coming to Fairfield on Thursday, June 12th to provide FREE training to business owners. KentOs one-day seminar will include continental breakfast at 7:45am, with "Making Money in Small Business (or Retail)" at 8am, "Competing Against National Discounters" over lunch, and "35 Things I Wish Someone Had Told Me About Business Before I Went Into Business" to wrap up the day. We'll serve lunch, and youOll be on your way by 4pm. Don't miss this opportunity to hear from one of America's leading small business trainers. Call the office to reserve your spot. FDA Meeting Schedule The FDA Board meets the third Thursday of each month. Meetings start at 8:30 AM at Pepper Belly's (849 Texas St) and adjourn no later than 10:00 AM. The meetings are not limited to Board members. All FDA members are encouraged to attend and make their opinions, wants and needs known to the Board. The Promotions Committee meets the second and fourth Thursdays from 8:30am to 10am in the FDA conference room. Please participate in this committee and help plan the promotional events that bring visitors to your stores and businesses. The agenda for Board meetings is posted at the FDA office and will soon be available on our web site. Provide Office Manager Sharon Trujillo with your email address and she will send you copies prior to the meeting. Member & Employee Discounts Are you willing to offer employees of FDA member businesses discounts or specials? For example, Dr. Mark Christensen offers 20% off vision services and The Daily Republic offers special advertising rates to businesses in the FDA. If you're willing to extend similar benefits, complete the form attached and fax it to the office (422-1256). We'll publish a list of the discounts in upcoming newsletters. Newsletter Advertising The Board of Directors has authorized advertisements in the monthly FDA newsletter. Business card- sized ads will cost $25, and need to be "camera-ready," or emailed so they can be inserted into a WORD document. Associate Memberships Financial institutions, insurance and investment agencies were exempt from the 1971 assessment district. Associate Memberships now allow those businesses to join the association and take an active role in the operations of the organization. Businesses pay $125 per year, while individuals and families pay $35 per year. This is a way for us to increase active participation from the community and add to the FDA operating funds. Fairfield Downtown Association Board of Directors 707-422-0103 CHAIR: George Fernando Redi Office Emporium -426-2659 capocsgm@aol.com Term expires June 2003 VICE CHAIR: TREASURER: Nino Giacalone Fusilli Ristorante - 428-4211 ninonapa@aol.com Term expires June 2003 DIRECTORS: Tony Brantley Brantley's Taekwondo - 429-3744 Term expires June 2002 Klaus Jacobi Rosanna's Bakery- 422-2253 Term expires June 2004 Judy Davis (Associate Member) SGolden Horizon Mortgage - 425-5314 Email- wjd8604@aol.com Term expires June 2004 Gary Dyas (Associate Member) Community Home Lending- 446-6565 gdyas@mortgagemania.net Term expires June 2005 Cathi Jasso Pacific California Realty - 428-1105 paccalcat@jccomp.com Term expires June 2002 Richard Lockwood Touch of Faith - 425-3393 Term expires June 2003 Wayne Mayhew Pepper Belly's- 426-4622 mayhew@pepperbellys.com Term expires June 2004 George Romero (Associate Member) HiTec Cellular & Paging- 421-2189 hitec@computronix.net Term expires June 2004 Bob Reich (Ex Officio Member) Fairfield Center for Creative Arts - 428-7760 rreich@ci.fairfield.ca.us Staff: 422-0103/phone Emily Low (Main Street Program Coordinator) emily@fairfielddowntown.com Sharon Trujillo (Office Manager) Sue Violette (Event Planner) mail@fairfielddowntown.com City Liaison: Rich Atkins - 428-7572 ratkins@ci.fairfield.ca.us FDA Membership Benefits As members of the Fairfield Downtown Association, you are eligible to participate in the following: ?E Medical coverage through Western Health Advantage- call our broker, Carlos Badell- 800-870-4510- for more information. ?E Dental coverage through Blue Shield- call our broker, Carlos Badell- 800-870-4510- for more information. ?E Reduced rates on bulk rate/ pre-sort mailings using the FDA account. ?E FREE flyers for special events or promotional mailing. ?E Free photocopies. ?E Reduced rate advertising in the Daily Republic*** NEW*** Call Robert Ponce- 427-6965 for information. ?E 20% discount on vision care from Dr. Mark Christensen, 744 Empire St, 425-2187. ?E Press release preparation for special promotions. ?E Low cost web site design through Garson Design- 428-1743- www.garsondesign.com ?E FREE link between the FDA website- Fairfielddowntown.com - and your website. ?E Low cost training and seminars through California Main Street and Solano Small Business Development Center. ?E Fa?ade Rehabilitation assistance programs through the City of Fairfield. ?E Announce promotions in the FDA newsletter. ?E Advocacy with Fairfield Planning and Economic Departments. ?E Advertising in the FDA newsletter- $25 for a business card-size ad. Please help the revitalization efforts by "scouting out" new businesses for our district. Business recruitment packages are available in the office. If you're traveling, take a package along- you never know when an opportunity will arise! In addition to restaurants, the business development strategy targeted scrapbook shops, a frozen yogurt or ice cream shop, a health foods store, shoe Think about it- which is better- two or three City staff people working on bringing businesses to downtown OR 250 plus merchants who are already doing business downtown going after businesses to enhance their own? Let's work together to bring more businesses to downtown Standing Committees The FDA Organization Committee, Business Development and Beautification Committee are preparing their annual work plans for the new fiscal year. If you are interested in participating in these standing committees please contact the chair of the committee- Gary Dyas- Organization, Cathi Jasso- Beautification. Business Development needs a chair, so this is a good opportunity for those of you who expressed an interest in this committee in the merchant survey completed in January! Organization is the administrative committee and is responsible for membership and fundraising drives. Beautification is responsible for the overall look and maintenance of the district. Promotions oversees coordination of our special events through the year. Business Development focuses on recruiting and retaining businesses in the district. Public Safety Contacts
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