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Fairfield Downtown Association
1000 Texas St.
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Fairfield
California
94533
Phone:
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FAIRFIELD DOWNTOWN ASSOCIATION NEWSLETTER

January 2004


BIG NEWS!


Vision Care is now available to Fairfield Downtown Association members and their employees. This addition was the brainchild of office manager Sharon Trujillo, and she worked with our broker Carlos Badell to put the plan in place. Call Carlos at 800- 870-4510 for more information!


Board of Directors Hold Annual Retreat

On January 15th, the FDA Board of Directors held its annual retreat at Fusilli Ristorante. Highlights of the meeting were a discussion of the accomplishments and challenges of 2003 and a look ahead to plans for 2004.

The Board repeated its position that downtown property owners and merchants need to help with the revitalization effort by taking action to improve their buildings by cleaning and painting the facades and updating landscaping where applicable.

The Board asked the Planning Department to educate merchants and property owners on sign and use ordinances and zoning issues as they pertain to the downtown area. A series of workshops will be scheduled - keep an eye in the mail for announcements of the workshops/ seminars.

Several Board members described what they feel is an identity problem- residents of Fairfield fail to realize that we have an historic downtown - or center - to the city. Many new residents think Solano Mall is "downtown," and the Fairfield Downtown Association needs to mount an effort to educate the public on who we are and what we do. Wash Blount (Fairfield Insurance Agency) suggested mailers or door-hangers to new residents, especially in the Gold Ridge subdivision on the eastern edge of town. Member suggestions for this area are appreciated.

Board Members noted an increased police presence and a reduced homeless presence downtown recently, and expressed relief at these two areas of concern.

The expansion of the festivals and the closure of Webster Street for the major events were seen as successes for the district. Board members expressed enthusiasm over the progress of the new County administration center and expressed a desire to be "in the loop" on the planning of the plaza and the parking lot in its use for downtown shoppers. 

Board members expressed concern that vacant properties are not being leased quickly enough and asked that property owners be contacted to see if assistance is needed to lease the properties.

The Board asked more merchants to offer inter-district discounts to members and employees. Wash Blount offers free notary service to all FDA members and employees, joining Dr. Mark Christensen and Fairfield Cleaners on the discount list

The upgrade of the downtown electrical system was discussed. FDA has applied for Community Development Block Grant fund monies to upgrade the system. The funds would be used to increase the capacity of the system to allow the streetlights to be used for power for special events as well as providing power sufficient to light the pergolas lining Texas Street. Grant funds will be available after July 1st, and the bid process will begin immediately thereafter. More information will be available when the grants are awarded in the spring.

FDA Treasurer Nino Giacalone and Office Manager Sharon Trujillo presented a year-to-date report. The organization is on target in the collection of PBIA funds, and is within budget on expenditures. Copies of the full report are available at the FDA office.

Since there is a significant chance that the state budget shortfall will have an impact on redevelopment funds and, therefore, the available funding from the City of Fairfield, FDA staff prepared a list of recommendations of ways to cut event costs. The Board voted to delete the Concerts in the Courtyard from the calendar of events and use small musical groups at no more than $150 per week through the Certified Farmers Market season. Entry fees for the parade and crafter fees for the festivals will be increased slightly to add income to reduce reliance on Redevelopment Agency funds. FDA staff and the Organization Committee will increase its efforts to secure corporate sponsorships for the festivals to help make the events self-sufficient.

The full minutes from the meeting and the Treasurer's Report are available at the FDA office- 422-0103- call Sharon and she will see that you receive a copy.

FDA Meeting Schedule

The FDA Board meets the third Thursday of each month- February 19th, March 18th, April 15th, May 20th, June 17th, July 15th, August 19th, September 16th, October 21st, November 18th and December 16th. Meetings start at 8:30 AM at Pepper Belly's (849 Texas St) and adjourn no later than 10:00 AM. The meetings are not limited to Board members. All FDA members are encouraged to attend and make their opinions, wants and needs known to the Board.

The Promotions Committee meets the second and fourth Thursdays from 8:30am to 10am in the FDA conference room- 1000 Texas St. February 12th & 26th, March 11th & 18th, April 8th & 22nd, May 13th & 27th, June 10th & 24th, July 8th & 22nd, August 12th & 26th, September 9th & 23rd, October 14th & 28th, November to be announced (2nd & 4th Thursdays are both holidays), December 9th & 23rd.

Please participate in this committee and help plan the promotional events that bring visitors to your stores and businesses.

The agenda for Board meetings is distributed to every Board member the week prior to the regular meeting, and is posted at the FDA office. Provide office manager Sharon Trujillo with your email address and she will send you a copy as well.

Standing Comittees

Organization is the administrative committee and is responsible for membership and fundraising drives. Gary Dyas (J&J Mortgage- 429-9720) chairs this committee.

Beautification is responsible for the overall look and maintenance of the district, and presents a monthly "punch list" to the City for maintenance and landscaping issues. Cathi Jasso (Pac Cal Realty- 428-1105) chairs this committee.

Promotions oversees coordination of our special events through the year. George Fernando (Redi Office Emporium- 426-2659) chairs this committee.

Business Development focuses on recruiting and retaining businesses in the district, and works with City of Fairfield staff to implement the recruitment strategy for downtown. Nino Giacalone (Fusilli Ristorante- 252-8779) chairs this committee.

These committee chairs are always looking for business and property owners to help in their mission. If you are interested in serving on any of these important committee please contact the committee chair or the FDA office staff at 422-0103.

FDA Membership Benefits

  • Medical coverage through Western Health Advantage- call our broker, Carlos Badell- 800-870-4510- for more information.
  • Dental coverage through Blue Shield- call our broker, Carlos Badell- 800-870-4510- for more information.
  • Vision coverage - NEW FOR 2004- call our broker, Carlos Badell- 800-870-4510- for more information.
  • Reduced rates on bulk rate/ pre-sort mailings using the FDA account.
  • FREE flyers for special events or promotional mailing.
  • Free photocopies.
  • Reduced rate advertising in the Daily Republic. Robert Ponce- 427-6965
  • 20% discount on vision care from Dr. Mark Christensen, 744 Empire St, 425-2187.
  • Discount on dry cleaning at Fairfield Cleaners, 625 Jackson St, 427-0161.
  • Press release preparation for special promotions.
  • Low cost web site design through Garson Design- 428-1743- www.garsondesign.com
  • Link between the FDA website- Fairfielddowntown.com - and your website.
  • Low cost training and seminars through California Main Street and Solano Small Business Development Center.
  • Facade Rehabilitation assistance programs through the City of Fairfield.
  • Announce promotions in the FDA newsletter.
  • Advocacy with Fairfield Planning and Economic Departments.
  • Advertising in the FDA newsletter- $25 for a business card-size ad.
  • Free Notary service at Fairfield Insurance Agency- 729 Jefferson St- 425-9588
Associate Memberships

Financial institutions, insurance and investment agencies were exempt from the 1971 assessment district. Associate Memberships now allow those businesses to join the association and take an active role in the operations of the organization. Businesses pay $125 per year, while individuals and families pay $35 per year. This is a way for us to increase active participation from the community and add to the FDA operating funds. If you would like a voice in the decisions made by the organization, contact a Board member or the FDA office about becoming an associate member.

Fairfield Downtown Association Board of Directors
707-422-0103

CHAIR:
George Fernando

Redi Office Emporium -426-2659
capocsgm@aol.com
Term expires June 2006
VICE CHAIR :
Tony Brantley

Brantley's Taekwondo-429-3744
mrsbrantley@excite.com
Term expires June 2005

TREASURER:
Nino Giacalone

Fusilli Ristorante - 428-4211/ 252-8779
ninonapa@aol.com
Term expires June 2006

CORRESPONDING SECRETARY :
Cathi Jasso

Pacific California Realty - 428-1105
paccalcat@jccomp.com
Term expires June 2005


DIRECTORS:

Gary Dyas

J&J Mortgage
1107 Longspur Ln- Suisun City of Fairfield
gdyas@comhomeloans.com
Term expires June 2006
Judy Davis (Associate Member)
SGolden Horizon Mortgage - 425-5314
wjd8604@aol.com
Term expires June 2004

Gary Dyas (Associate Member)
J&J Mortgage- 429-9720
gdyas@comhomeloans.com
Term expires June 2005

Klaus Jacobi
Rosanna's Bakery- 422-2253
klaus2xl@myexcel.com
Term expires June 2004

Richard Lockwood
Touch of Faith - 425-3393
richardlockwood@sbcglobal.net
Term expires June 2006

Wayne Mayhew
Pepper Belly's- 426-4622
mayhew@pepperbellys.com
Term expires June 2004
George Romero
(Associate Member)
HiTec Cellular- 421-2189
hitec@computronix.net
Term expires June 2004

Bob Reich (Ex Officio Member)
Fairfield Center for Creative Arts - 428-7760
rreich@ci.fairfield.ca.us

Staff
:
Emily Low (Main Street Program Coordinator)

emily@fairfielddowntown.com
Sharon Trujillo (Office Manager & Clerk to Board)
Sue Violette (Event Planner)- 422-0103
mail@fairfielddowntown.com

City Liaison: Rich Atkins - 428-7572
ratkins@ci.fairfield.ca.us

Director News

Natalie Dumont, an associate member representing Greenbelt Alliance (733 Texas Street) resigned from the Board because of job change. Fortunately, Gary Dyas was able to return to the Board. We're pleased to have Gary back, but sorry to lose Natalie.

Three Board Members have reached the end of their terms: Judy Davis, Klaus Jacobi and Wayne Mayhew. Property owners, business owners and associate members are invited to run for these Board openings that come available July 1st. George Fernando, Wash Blount and Anthony Brantley have volunteered as Nominating Committee to recruit candidates for these positions. If you are interested in contributing to the success of the association in this capacity, please contact one of the committee members.

Board members are asked to attend one Board Meeting each month and to be active in the planning of the special events. They are also asked to take the lead on one of the Standing Committees (Beautification, Business Development, Organization or Promotions), and actively participate in the mission and goals of the organization.

2004 Business Expo

The 2004 Fairfield Suisun Chamber of Commerce Business Expo will be held on Monday, March 8, from 4pm until 7pm at the Hilton Garden Inn- Gateway Ct in Fairfield (near Solano Mall). Exhibitor space is limited to Chamber of Commerce members and costs $200 for a 6' by 8' display area. Mimi Weddington (Stamp Heaven- 425-6464) is one of the FDA members who NEVER miss this event.

There will be approximately 65 exhibitors including government agencies that purchase materials and services locally. Learn how you can obtain government contracts while you network with your fellow business professionals. 

Chamber staff members will be on hand to explain the benefits of joining this business/ community organization. Take your chance at one of the raffle prizes available.

FDA will have a table to display restaurant guides, the calendar of events and print materials from downtown businesses. Each business is invited to bring flyers and samples to distribute. Drop your materials at the FDA office by March 5th so we can get organized before the big event!

General admission to the expo is $5 for Chamber members and $10 for non-members.
To participate as an exhibitor call 425-4625.
To share in the FDA table call 422-0103.

Chamber Mixer

Monday, May 10th will bring the Fairfield- Suisun Chamber of Commerce to downtown for a mixer. Last September the association hosted the Chamber for a mixer including a fashion show featuring clothing and accessories from downtown shops. The fashion show was particularly well received. Chamber members commented that it was a unique and fun way to introduce the businesses to the Chamber membership- and profitable for the shops involved as well! Cathi Jasso (Pac Cal Realty) will chair the committee to plan the fashion show. Gary Dyas (J&J Mortgage) will recruit restaurants to provide appetizers and showcase their establishments.

The Board is looking for a member to recruit downtown businesses to set up displays of their products and services. THERE IS NO FEE FOR PARTICIPATION IN THIS MIXER. Even if you're not a Chamber member (yet!!!), set up a table to showcase your business. See what the Chamber is all about and take advantage of the setting to make those all-important business contacts.

Member News

Fusilli Ristorante (620 Ja
ckson St)- has introduced a new lunch menu AND a new children's menu! Lunches range from a signature pasta dish with chicken, mushrooms and fresh & sun- dried tomatoes in an herb Chianti sauce for $8.95 to a Grilled Italian sausage sandwich on a sourdough roll with caramelized onions, smoked mozzarella cheese and Dijon mustard with garlic fries for $8.95. The children's menu includes macaroni and cheese (drawing rave reviews from kids all over town) and a personal- sized pizza.
Fusilli is open Monday through Friday from 11:30a - 2:30p for lunch, and from 5p to 9p for dinner.
On Saturday the restaurant is open from 5pm to 9:30p.

Mrs. Moon's Café
(740 Texas St)- DELIVERS (through Food to You). The menu is full of Mediterranean specialties like The Gyro Hero, a seasoned lamb/ beef combination roasted, thinly sliced and served with fresh vegetables, feta, kalamata olives, pita bread and Tzatziki sauce for $7.65. Fresh salads include a Greek Salad with romaine lettuce, cucumbers, capers, kalamata olives, bell pepper, hard-boiled egg, feta cheese and oregano vinaigrette dressing for $7.90 and a Nicoise Salad with albacore tuna on a bed of romaine lettuce with green beans, tomato, eggs, anchovies and nicoise olives with a lemon vinaigrette dressing for $7.65.
Mrs. Moon's is open Monday - Wednesday from 6a to 5p for lunch.
Thursday through Saturday the restaurant is open for dinner from 6p until 10p.

Fairfield Insurance Agency (729 Jefferson Street), while new to the downtown is certainly not new to Fairfield. The business has offered insurance services to the community for over 35 years. Owner and principal agent Wash Blount says that when his lease came due for renewal he looked around and decided that downtown was the place to be. He looks forward to the increased business traffic resulting from the new County administration center, and has wasted no time becoming involved in the FDA organization. Wash was recently appointed to the Board of Directors.
You can reach him at 425-9588 to share your concerns and suggestions for the district.

Not Just Dance (917 Empire Street) is now open. Owner Anita Darbonne is very experienced in being a business owner downtown- she owns and operates Center Stage Ballet Academy (710 Madison St). The new location is just a few steps from the dance academy and retails dance and work out clothing and accessories.

Amore's Pizza is coming to town!
Marla Pugh, Daily Republic

If you've walked down Texas Street lately, you've undoubtedly noticed changes to the former Alan Witt Barbershop space. Steven and Kerry Vafeas and their son John have leased the property and will open Amore's Pizzeria in the spring. The family moved to Fairfield in August and comes from a long line of restaurant owners. Steven spent years training in pizzerias and Italian restaurants and wanted open a place of his own, using an old family recipe handed down by his father.

The shop isn't large enough for inside seating, but people can come in and pick up whole pizzas to go or slices of pizza for a quick lunch. They'll also deliver. They'll be open late to cater to the Pepper Belly's crowd and encourage more people to visit downtown after regular business hours.

Do You Know A Working Hero?

They're faster than a speeding copy machine; more powerful than an important client; able to leap tall stacks of paperwork in a single bound! They're working heroes. The men and women who take everyday jobs to extraordinary levels. And they've gone unnoticed for too long.

The Daily Republic's business section wants to pay tribute to the working heroes that help make Solano County's businesses a success. If you work with someone who went out of their way to make a client happy, who worked 'round the clock to meet an important deadline, or who inspires others to do their best, let us know so we can let others know.
Or if you've received exceptional service as a customer and want to give someone a pat on the back, we want to know that too.

Fax your nomination to "Working Hero" to 425-5924
or mail it to "Working Hero," 1250 Texas St., Fairfield, 94533.
You can also e-mail your nomination to mpugh@dailyrepublic.net

Coming Attractions

May 6th- First Farmers Market of the Season
May 10th- Chamber Mixer Downtown
July 4th- Independence Day Parade, BBQ & Concert
August 14th- 13th Annual Tomato Festival
October 7th- Last Farmers Market of the Season
October 9th- 4th Annual Candy Festival
October 31st- Halloween Trick or Treat
November 11th- Veterans' Day Observances
December 3rd- Holiday Night of Lights

There will be no Solano Bicycle Classic this year, so there are no FDA events planned until the Farmers Market opens.

Remember- FDA merchants are entitled to free booth space at each festival AND at the market.

Welcome Wagon

The FDA Board has entered into an agreement with Karen Best of Welcome Wagon (WW) to advertise downtown businesses in the WW publication. The booklet is a telephone directory/ address book format with advertising. Advertisers are listed in the directory and the new homeowner can add the doctor, dentist, plumber, etc in blank sections. WW provides the association with a list of the homes the booklet has been sent to, reports on use of coupons published in the directory and follow up letters to the homeowners. FDA will fund a single page ad with participating merchants sharing the cost. Sue Violette (FDA Special Event Planner) has negotiated a very favorable non-profit rate for the association.

Karen has a letter of introduction from the Board and a listing of FDA members. Please welcome her into your business and give her an opportunity to explain the benefits of advertising in the WW booklet. You are, of course, under no obligation to participate, but the reduced group rate should make it attractive. Karen can be reached at 800-737-4859 ext 1991.


Public Safety Contacts

Non Emergency Police Calls:   428-7300
Code Enforcement: Michelle LuVisi 428-7762
Code Enforcement: Tim Kittel 428-7587
Downtown Beat Officer: Mike Johnstone 428-7610
Traffic / Parking: Reva Hutson 428-7610
Traffic Safety: Ed Gebing 428-7318
Fire Marshal: Steve Johnson 428-7550
Resource Officers: Liz Gresham 428-7354
  Craig Rooney 428-7706
  Dan Pilcher 428-7705
  Don Schneider 428-6285
  Joe Uchishiba 428-7707
Gang Officers: Christina Golez 428-7598
  Alex Valdez 428-7358
Fire Marshal: Steve Johnson 428-7550
Sign / Zoning Code: Debbie Barnes 428-7648
County Homeless Outreach:   435-2561
Revolving Loan Fund Rich Atkins 428-7572
Facade/ Building Rehab Curt Johnston 428-7445

___________________________________________________________________________________________________

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